Hi, my name is Katrine van Wyk, and I am a brand experience consultant working at the intersection of wellness, beauty, and fashion. 

I consult with companies and brands worldwide regarding wellness, clean beauty, fashion, health, supplements, and food. I love working in this new world where content, fashion, beauty, community, and digital commerce converge.

I lived in New York for 15 years before moving back to Oslo in 2020. In NYC I was the full-tim Lead Health Coach in at THE WELL. Prior I worked and trained under THE WELL’s Chief Medical Officer, Dr. Frank Lipman, as a Holistic Health Coach. Dr. Lipman is a pioneer in Functional Medicine, and we worked together in treating clients from all over the world.

My job at THE WELL New York entailed building and training teams, developing custom programs, social and traditional content, establishing protocols, and support systems to help build our brand and treat our clients.

As a health coach, I have also spent the last thirteen years guiding and coaching clients through dietary and lifestyle journeys that fit into their busy and high-profile lives.

Since moving to Norway in 2020, I have consulted for various brands, start-ups, and companies. Most recently, I was a full-time consultant for Muse & Agency / Muse & Heroine - Europes’s largest clean beauty retailer and distributor. I was their Brand Experience lead, and my job encompassed everything from helping grow their brand to training and educating sales personnel across Europe about the products we sold. This involved social content development, facilitating deals, and working with exclusive retail stores in Copenhagen, Paris, Munich, Madrid, Lisbon, and many more.

Over the years, I have written three books to help people with their journeys to wellness. Super Powders, Best Green Drinks Ever, and Best Green Eats Ever.

Many moons ago, I was a model in New York. This gave me great insight into how the world of fashion and beauty works and, quite frankly, doesn’t work. 

I gave up my modelling career to complete my degree in Media and Communications at the New School University in New York. I received my nutrition and wellness certification from the Institute for Integrative Nutrition in New York and received my yoga certification through YogaWorks in New York City.

I live in Oslo with my husband, two kids, and our dog Luna. 

Please feel free to read more about my approach to wellness below or reach out here!

Thank You!

Katrine

Consulting

People today are looking for better, and you and/or your business need to stay ahead of the trends and know what your customers want before they even know it themselves!

From designing a delicious and nutritious menu, creating a smoothie bar, curating a product selection, a SPA menu to putting together a wellness offering at your business - I can help! I am passionate about self-care as a way to set us up to perform well, and better take care of others (whether that’s our family, coworkers, or employees!) I love clean beauty, mindful movement and yoga, a fantastic SPA, healthy snacks, elixir bars, and health food stores that think outside the box.

Wellness & Health Coaching

I, too, have been sick and tired of feeling sick and tired and know too well what it’s like to not feel like your optimal and authentic self.

I am all about making “healthy” a way of life. To me, healthy living is more than fad dieting, Hollywood boot camp and the latest antioxidant berry from Costa Rica. It is not just for the wealthy and people who have too much time on their hands. Healthy living is a lifestyle choice that everyone can try because taking care of yourself from the inside is not only the best way to feel and look fabulous, it is the absolute best health insurance there is.

As a holistic health coach I look at the human body as an interconnected whole. My job is to identify the areas that are lacking attention and thus causing discomfort and often unhappiness. An unknown food irritant or too much time spent sitting behind a computer can have a domino effect on your entire well being.  By treating you as a whole person, nourishing your body with whole foods, removing toxins and addictive substances, even managing stress – we are taking care of the underlying causes of weight-gain, fatigue and even disease – disease is basically dis-ease in the body.

Our bodies are dynamic organisms, constantly changing and evolving and each one of us is unique. Put simply, there is no one-size-fits-all approach to healthy living. My goal is to help you find a solution that fits into your daily routine and that compliments your personality and outlook.

One-on-One Coaching

This is your chance to get a completely customized road-map to health,
developed with your health history, lifestyle, desires and specific goals in mind.

Have you tried all kinds of crazy diets, cleanses and resolutions on your own, but just never seem able to stick with it?
Well, it might be time to partner up!

As your guide and coach I will both motivate you and hold you accountable. We’ll get clear on your goals together and I’ll share practical, tangible tools and educational materials (if you want them!) – because I believe knowledge is power and that change can happen once we really understand and find our WHY.

Why? Because it’s harder to go at it alone and so much more fun when we do it together. The 50-min, one-on-one coaching sessions will be conducted over the phone or Zoom. Below is a list of coaching options that I offer. Is what you had in mind not there? Let me know! Maybe we can work something out.

• 4 Month Energy Package
  Includes eight 50-minute sessions, spread over four months. This is for you who is already on the path and tired of “failing”. You want to have more energy and finally feel great about the way you look. If you’re looking for some guidance, a guiding voice, maybe even some tough love and real accountability this is the packet for you. After four months you'll be charged up and ready with some practical strategies, new habits and easy tips to pull it all off and stick with it for the long haul.

• 6 Month Recharge Package
  Includes twelve 50-minute sessions, spread over six months. This package is perfect for anyone dealing with food sensitivities and underlying digestive issues or who’s looking to lose some weight and keep it off.

• 60 minute Power session
  A one time, 60 minute session to kick off your healthy lifestyle, address one specific issue or to follow up after you’ve completed one of the monthly packages. Sometimes all you need is a little pick-me up or kick in the butt to finish the job. 

• Detox with Me
  Feeling sluggish, bloated, tired and unfocused? It’s time to hit the reset button! I can guide you through a safe and effective detox program where you not only will lose some weight, but feel rejuvenated, energized and glowing again. I believe it’s important to cleanse our bodies from time to time. However, a lot of detoxes on the market can be too intense, high in sugar or put your body into starvation mode where you’ll gain weight once you stop the cleanse!

Book me for Group Events

I love sharing the message of a healthy lifestyle and my favorite tips and tricks with people.

I can come talk to your co-workers, participate in panel discussions or conduct group workshops.  You should know that I don’t like diets and don’t subscribe to one specific theory or approach. I believe that real, whole foods, moving daily and learning how to deal with stress is the real keys to a healthy life.

What I like to talk about:

• Eating for energy

• Digestive health

• Green Drinks ( I wrote a whole book about it)

• Beauty from the inside out

• How to live a healthy and fun life gluten-free

My Books

Katrine van Wyk is an author, a certified holistic health coach, a wellness consultant and yoga teacher.

Katrine spent 15 years in New York after moving from Oslo in 2006 as a model. The years of being in front of the camera, traveling, and working long hours taught her a lot about caring for herself and maintaining a healthy lifestyle.

After growing tired of the industry, she left to complete her studies at the New School in New York, earning a Bachelor of Liberal Arts degree. 

She then worked as a project manager and content producer at the design agency Ceft and Company planning photo shoots and commercials for Gatorade, Nike, and fashion brands. She managed new business outreach and client relations. She worked in PR in fashion and food and worked for fashion magazines as a writer. 

Katrine then furthered her studies at the Institute for Integrative Nutrition, where she was trained in nutrition and studied various practical lifestyle changes and coaching methods—and completed a yoga teacher certification through YogaWorks. 

Katrine worked closely with and has trained with functional medicine pioneer Dr. Frank Lipman at his practice in Manhattan, The Eleven Eleven Wellness Center, both as a health coach, content creator, and with customer service and later at THE WELL New York - an integrated wellness center offering everything from a beautiful club and retail experience to functional medicine, TCM, Ayurveda, yoga, mediation, and a nourishing restaurant. As part of THE WELL’s initial pre-opening team, she helped create protocols, did training, and, once opened, was their Lead Health Coach and yoga teacher. Katrine helped guide their high–profile clients through lifestyle and dietary upgrades that also fit their demanding and busy lives.

Katrine has authored three books to help people add nourishment and wellness to their life with easy recipes, how-to’s, and fun facts about adaptogens, greens, superfoods, and more! 

She lives in Oslo, Norway, with her husband, two children, and their dog, Luna.